Which payment systems are best to integrate on your site: a full overview of solutions for online business

Hi! Remember the moment when you finally found the perfect product in an online store, added it to the cart, and then… it turned out the store doesn't support your favorite payment method? Annoying, right? And you know what? About 70% of shoppers abandon their carts precisely because of inconvenient payment!

If you have a site or are only planning to launch one, choosing the right payment system can become a real headache. But don't worry, let's work out together how to choose what will truly suit you and your customers.

Why does this even matter?

Imagine this: Maryna launched a small online store of handmade jewelry. At first she accepted payments only to a card and via messages in a messenger. When the business began to grow, customers started asking about Apple Pay and the option to pay in installments. After a convenient payment system was integrated, Maryna's sales grew by 40%! Cool, right?

Have you thought about how many sales you lose because of inconvenient payment? Maybe right now someone is closing the tab with your site because they can't pay the way they're used to?

The top 6 payment systems that really work in Ukraine

1. LiqPay from PrivatBank

Who of us hasn't used PrivatBank? LiqPay is like an old reliable friend among payment systems.

Pros:

• Everyone knows and trusts it
• You can pay by card, through terminals and even through Privat24
• Easy to connect (even if you're not a programmer)
• You can set up recurring payments (imagine a customer sets it up once — and automatically pays for your subscription every month!)

Cons:

• The commission bites (2–2.75% of each payment)
• Not very convenient for foreigners

My friend Serhii, the owner of a small sports nutrition store, started with LiqPay and says: "It's perfect for starting out. Customers aren't afraid to pay because everybody knows PrivatBank."

2. Hutko

But you may not have heard of this service yet, and it really deserves attention!

Pros:

• A unique feature: you can accept payments even without a website — through Instagram, Telegram or a regular QR code
• A single tariff with no hidden fees — you pay only for successful payments
• Supports international payments with automatic conversion into hryvnias (very convenient if you have customers from abroad)
• Up to 98% of payments go through on the first attempt — that's a really high figure!
• Quick connection without complex technical integration

Cons:

• Relatively new on the market (though that's not always a minus)
• Not all customers are familiar with the brand yet

3. WayForPay

Pros:

• Supports more than 30 payment methods (there are even ones you may not know about!)
• May be more cost-effective if you have a lot of sales
• You can track all statistics in a convenient dashboard
• You can create a payment link and send it to the customer (very convenient for sales through social media)

Cons:

• A bit harder to set up
• Not all buyers know this system

4. Fondy

Pros:

• Works with 200+ currencies (ideal if you sell abroad)
• Has fraud protection (believe me, that's very important!)
• One contract — and you can work with different banks
• Looks great on mobile devices

Cons:

• Can be expensive for beginners
• A lot of paperwork when connecting

5. Portmone

Pros:

• Has been around a long time, people trust it
• A great fit if you have recurring payments
• A simple interface that even your grandmother will understand

Cons:

• May lack features for complex business models
• The terms aren't very flexible for new projects

6. PayPal

Pros:

• A world-famous brand
• Offers protection for both buyers and sellers
• Great for working with customers from abroad

Cons:

• In Ukraine it doesn't work with all features
• High fees on currency conversion

So how do you make the right choice?

You know what's most important? Understanding your customers! If your audience is young people who never part with their iPhones, Apple Pay will be indispensable. And if your customers are older people, it matters more to them to be able to pay by card or even through a terminal.

Do you know how your customers pay? Maybe you should just ask them?

Another important point is your budget and sales volume:

• If you're just starting and don't have many sales, it may be better to choose a system with no monthly fee, even if the commission is higher.
• If you have many sales, look for a system with a fixed subscription fee and lower commissions on each payment.

Here's a real story: my acquaintance Olha launched online English courses. At first she used LiqPay, but when the number of students exceeded 100 she switched to Fondy with a fixed fee. That let her save about UAH 5,000 every month!

Practical tips that definitely work

1. Test the payment speed. Seriously, take a stopwatch and check how long the process takes from clicking "Pay" to completion. If it's more than 2 minutes, that's already a problem!
2. Check how everything looks on a phone. Do you know that 60% of purchases in Ukrainian online stores are made from mobile devices? If payment is inconvenient on a phone, you lose more than half your customers!
3. Give a choice. One wants to pay by card, another through Apple Pay, a third in installments. The more options, the higher the chance the customer will find a convenient method for themselves.
4. Be honest about fees. Nothing annoys more than "surprises" at the payment stage. It's better to state all fees up front.
5. Set up notifications. The customer should receive a payment confirmation by email or SMS. This builds trust and reduces the number of "Where is my order?" questions.

And finally, about security

All payment systems must comply with the PCI DSS standard — a set of requirements for protecting card data. Also pay attention to encryption and additional layers of protection (for example, 3D Secure).

And don't forget to spell out the refund terms in your site's documents. Believe me, customers read them!

And if you still have questions?

And if you still have questions or need a consultation, write to us. We'll help you pick exactly the solution that suits your business perfectly.

Remember: the right payment system isn't just a technical thing, it's your tool for increasing sales and customer trust. And often it's precisely this small element that can make your conversion significantly higher!