Avenoir — a premium jewelry online store
A full-featured online store for a multi-brand jewelry retailer, built around a clean aesthetic that never competes with the product.
The
challenge.
A full-featured online store for a multi-brand jewelry retailer, built around a clean aesthetic that never competes with the product.
Avenoir is a Ukrainian multi-brand premium jewelry store that works with names such as Vivienne Westwood, Swarovski, Maison Margiela, Jil Sander and 1017 ALYX 9SM. Our task was to build an e-commerce site that doesn't pull attention to itself: it had to be a neutral space with the product and the brand at the center.
We built the architecture around minimalism: a clean white background, a serif logotype and thin navigation lines. The hero banner has no text for the sake of text — only atmosphere, the brand name and a CTA. Below it is a brand section with editorial photography, where the grid itself sets the mood.
The navigation stays concise and never overwhelms: women, men, brands, contacts, delivery — just four choices that cover 90% of user scenarios. Search, favorites and the cart sit on the right, where they belong.
The whole design followed the principle of "less, but better" — every element either serves a function or creates atmosphere. Nothing extra.
How we
worked.
From brief to launch — clear stages, each with a visible result.
Analysis and brief
We gathered requirements, studied the audience and competitors, and agreed on the structure.
Design
Prototypes of key pages and UI design for desktop and mobile.
Development
Frontend, admin panel and integrations with external services.
Launch
Testing, deployment, team training and warranty support.
What the
client got.
- The site went into full production and serves real traffic. The client got a platform that scales to new brands without redesigning. Time from brief to launch was 2 months. The navigation lets users reach any catalog section in 1–2 clicks.
Before and after.
Before
- Sales through social networks and messengers
- Catalog in spreadsheets, manual stock tracking
- Payment only by card transfer
- No sales funnel analytics
After
- The site went into full production and serves real traffic. The client got a platform that scales to new brands without redesigning. Time from brief to launch was 2 months. The navigation lets users reach any catalog section in 1–2 clicks.
Technologies
used.
Everything running in production.
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